Lean Startup, Meet Fractional CMO: A New Approach To Accelerated Growth
Dynamism and sustained growth remain the beating heart of every successful small and medium-sized business (#SMB). Consequently,...
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bethhunsickerparker
Jul 25, 20233 min read
Igniting Potential: 10 Ways To Unlock Greatness In Others
"Potential is not an endpoint but a capacity to grow and learn." - Dr. Eileen Kennedy-Moore Picture this: A sapling planted in fertile...
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bethhunsickerparker
May 31, 20233 min read
Avoiding Shiny Object Syndrome in Marketing: Focus on Meaningful Outcomes
In today's fast-paced marketing landscape, it's easy to get caught up in the excitement of new trends, technologies, and tactics....
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bethhunsickerparker
May 9, 20232 min read
Breaking Down Barriers: How Siloed Marketing Teams Hurt Your Business
We all know that marketing is the lifeblood of any successful business, but did you know that siloed marketing teams can be a major...
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bethhunsickerparker
May 2, 20233 min read
How Consumer Insights Can Make or Break Your Product Launch
By taking the time to understand your consumers, you can make sure that your product meets their needs and preferences.
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bethhunsickerparker
Apr 11, 20233 min read
Marketing Value Chain: Understanding the Key Components of a Successful Marketing Strategy
The marketing value chain is a system that consists of several interrelated activities that contribute to the success of marketing.
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bethhunsickerparker
Mar 8, 20233 min read
A Great Creative Brief: Your Roadmap to Success
Picture this: you're a marketer tasked with creating an #advertising campaign that will captivate audiences, leave a lasting impression,...
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bethhunsickerparker
Feb 15, 20232 min read
What is the value of a Fractional CMO?
Are you tired of struggling with your company's marketing efforts, but don't have the budget or need for a full-time CMO? A fractional...
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