Brand Collaborations: Harnessing Power Relationships for Business Growth
Brand collaborations have emerged as an innovative strategy to navigate today's dynamic business environment. Especially for small and...
top of page
bethhunsickerparker
- Oct 11, 2023
- 2 min
Lean Startup, Meet Fractional CMO: A New Approach To Accelerated Growth
Dynamism and sustained growth remain the beating heart of every successful small and medium-sized business (#SMB). Consequently,...
26 views0 comments
bethhunsickerparker
- Jul 25, 2023
- 3 min
Igniting Potential: 10 Ways To Unlock Greatness In Others
"Potential is not an endpoint but a capacity to grow and learn." - Dr. Eileen Kennedy-Moore Picture this: A sapling planted in fertile...
39 views0 comments
bethhunsickerparker
- May 31, 2023
- 3 min
Avoiding Shiny Object Syndrome in Marketing: Focus on Meaningful Outcomes
In today's fast-paced marketing landscape, it's easy to get caught up in the excitement of new trends, technologies, and tactics....
22 views0 comments
bethhunsickerparker
- May 9, 2023
- 2 min
Breaking Down Barriers: How Siloed Marketing Teams Hurt Your Business
We all know that marketing is the lifeblood of any successful business, but did you know that siloed marketing teams can be a major...
52 views0 comments
bethhunsickerparker
- May 2, 2023
- 3 min
How Consumer Insights Can Make or Break Your Product Launch
By taking the time to understand your consumers, you can make sure that your product meets their needs and preferences.
28 views0 comments
bethhunsickerparker
- Apr 18, 2023
- 3 min
The Power of Purpose-Driven Brands: Build a Strong Connection with Consumers and Employees
Building a purpose-driven brand is not only good for society and the planet, but it's also good for business.
26 views0 comments
bethhunsickerparker
- Apr 11, 2023
- 3 min
Marketing Value Chain: Understanding the Key Components of a Successful Marketing Strategy
The marketing value chain is a system that consists of several interrelated activities that contribute to the success of marketing.
25 views0 comments
bethhunsickerparker
- Apr 3, 2023
- 2 min
Brand: The System that Impacts Your Entire Business
In today's world, building a strong brand is essential for businesses to succeed. A brand is not just a logo or a tagline but a complete...
42 views0 comments
bethhunsickerparker
- Mar 8, 2023
- 3 min
A Great Creative Brief: Your Roadmap to Success
Picture this: you're a marketer tasked with creating an #advertising campaign that will captivate audiences, leave a lasting impression,...
74 views0 comments
bethhunsickerparker
- Mar 1, 2023
- 3 min
The Power of Innovation and Brand Strategy: Driving Your Business to Success
Do you want to take your business to the next level and stand out in a crowded market? If so, it's time to connect your innovation...
33 views0 comments
bethhunsickerparker
- Feb 22, 2023
- 3 min
Unlocking the Benefits of Training for New Marketers: A Journey to Success
Starting a career in marketing can be both exciting and overwhelming, especially in today's rapidly evolving industry. But, with the...
42 views0 comments
bethhunsickerparker
- Feb 15, 2023
- 2 min
What is the value of a Fractional CMO?
Are you tired of struggling with your company's marketing efforts, but don't have the budget or need for a full-time CMO? A fractional...
37 views0 comments
bethhunsickerparker
- Feb 8, 2023
- 2 min
Minimum Viable Brand: The Key to Lean Start-Up Success
Minimum Viable Brand (MVB) allows for iterative development and brand testing, rather than large up-front investment.
60 views0 comments
bottom of page