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  • What is the value of a Fractional CMO?

    Are you tired of struggling with your company's marketing efforts, but don't have the budget or need for a full-time CMO? A fractional CMO, or Chief Marketing Officer, is a business model in which a company hires a seasoned marketing professional on a part-time or project basis. In other words, instead of having a full-time in-house CMO, a company can choose to bring in a marketing expert to work on specific projects or initiatives. #fractionalcmo This model is becoming increasingly popular, especially among small and medium-sized businesses that can’t afford to hire a full-time CMO or don’t need one full time. A fractional CMO can bring in a wealth of experience and knowledge to help a company reach its marketing goals, without incurring the cost of a full-time salary and benefits. What is the value of a Fractional CMO? 1. Cost-effectiveness: Hiring a full-time CMO can be expensive, especially for small and medium-sized businesses. A fractional CMO offers the same level of expertise and experience without the cost of a full-time salary and benefits. Only paying for what you need makes it an ideal solution for companies with limited budgets. 2. Fresh perspective: A fractional CMO can bring a fresh perspective to your marketing strategy and offer new ideas that your internal team might not have considered. This can help drive innovation and growth. They also have a network of contacts and resources they can tap into, helping your company reach it's goals more effectively. 3. Scalability: As your company grows, your marketing needs may change. A fractional CMO can provide a wealth of experience and knowledge, help you scale your marketing efforts quickly, without having to go through the process of hiring a full-time CMO. 4. Flexibility: With a fractional CMO, you have the flexibility to bring in marketing expertise as needed, without having to commit to a full-time hire. This allows you to get the help you need, when you need it, without any long-term commitment. #agile 5. Avoid hiring mistakes: Hiring the wrong person for a full-time position can be a costly and time-consuming mistake. With a fractional CMO, you can test the waters and see how the marketing professional performs before deciding whether to hire them full-time. There are many ways to find a fractional CMO, including freelance websites, professional networks, marketing agencies, referrals, job boards and professional associations. It's important to do your research and carefully evaluate the candidate's experience, skills, and references to ensure they're a good fit for your business. Ultimately, hiring a fractional CMO is a cost-effective way to bring fresh perspective, scalability and flexibility to your organization while helping you avoid costly hiring mistakes. Whether you are a small business, a lean-startup, or a larger company looking to scale its marketing efforts, a fractional CMO might be just what you need to take your marketing to the next level. #leanstartup

  • Minimum Viable Brand: The Key to Lean Start-Up Success

    Starting a business can be overwhelming, especially when it comes to creating a brand. With so many options and decisions to make, it’s easy to get bogged down in the details. But what if there was a way to simplify the process and still get valuable results? That’s where the concept of minimum viable brand (MVB) comes in. #minimumviablebrand MVB is an approach to branding that focuses on creating a basic brand identity and presence that is sufficient for a business or product to begin testing and gathering feedback from consumers. It’s a way to validate the product and the market before committing to a full-scale branding effort. The MVB approach allows for iterative development and testing of a brand, rather than a large upfront investment. #MVB Here are some key benefits of using MVB for your start-up: 1. Saves Time and Money: By only investing in the minimum necessary to get your product or service in front of consumers, you can save time and money. You don’t need to spend months or even years developing a full brand strategy. You can focus on what’s essential and build from there as you learn and grow. 2. Validates Your Idea: MVB allows you to test your product or service in the market and get feedback from consumers. This can help you validate your idea and make changes early on, before investing too much time and resources. 3. Focuses on Consumer Feedback: MVB puts the consumer at the center of your brand. By using consumer feedback to guide your branding decisions, you can ensure that your brand resonates with your target audience and meets their needs. 4. Increases Agility: MVB allows you to be agile and make changes as needed. As you receive feedback from consumers, you can adjust your branding strategy to better meet their needs. Start-ups employ the Minimum Viable Product (MVP) concept, made popular by Eric Ries in The Lean Start-Up, to test product hypotheses with minimal resources. To create a minimum viable brand, start by identifying the key elements of your brand that are essential for your product or service to be successful. This might include what you stand for, your values, who you want to engage, what makes you different, your offering and how you want to present yourself. Once you're clear on those fundamentals, you can start translating those ideas into tangible assets like a logo, a website, business cards or other materials that are necessary for customers to identify and engage with your brand. Once you have the essential elements in place, you can begin testing and gathering feedback from consumers. Use this feedback to refine and improve your brand over time. MVB is a powerful approach for start-ups looking to simplify the branding process and get results quickly. By focusing on the essentials and using consumer feedback to guide your branding decisions, you can create a strong brand that resonates with your target audience and sets you up for success.

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